Entries by stepchange

How well are you following up your events

Most of the financial planning businesses that we’re working with are busily reviewing their propositions as the country emerges from the shadow of covid lockdowns. For many firms this is simply a case of bringing forwards the benefits of remote meetings, identifying where they will fit in their offering going forwards and building remote meetings […]

Time to sharpen the saw again

I’m speaking to financial advisers every day, and at the moment a consistent theme is emerging in all of these conversations and that is a feeling of a “new beginning”. Advisers are talking really positively and excitedly about getting back out and meeting clients face-to-face again – just imagine in a few months’ time we […]

Are you talkin’ to me?

One of the biggest marketing challenges facing financial advisers today is standing out amidst all the noise coming from blogs, social media posts and other digital activities. It’s not easy at all to connect your content with your contacts. Instead it takes a lot of effort for you to achieve your target audience recognising that […]

Are we coming to the end of remote meetings?

One thing that is certain over the coming months is that financial advisers will have plenty of clients to meet. Most people have been impacted financially in some way by the pandemic, many people in a significant way as a result of the restrictions and lockdowns over the last year or so. Your clients need […]

Bowl your clients over with your content

One of the main marketing challenges faced by many of the financial advice businesses that I meet, is around the production of good quality content that will really help them engage their clients. Here are a few thoughts to help you overcome this challenge.   Be Organised & Committed The secret ingredient! We’ve all faced […]

The power of storytelling

A number of people commented to me after I recently shared an article from the New York Times. To my mind, this is one of the best case studies I’ve ever read about the power of working with an excellent financial planner. This is not a story about the planner enabling mega-growth in somebody’s wealth. […]