Blog Articles – Brand
Do you want to reach a younger audience?
As an important element of the research completed for Brokers Ireland on “The Evolution of the Broker Market 2030”, we identified 12 areas to be considered by Financial Brokers to help prepare your business for the changing market environment. We have considered previously the importance of developing the best [...]
Building trust takes conscious effort
I recently shared the most relevant findings for financial advisers in the Edelman Trust Barometer 2023, in which we saw continuing challenges for the financial services industry in relation to trust. As we all know - without absolute trust in you and the services you offer, strong client relationships [...]
The importance of structures in a family advice business
I became aware quite recently of a family business, thankfully not in the financial advice space, that had failed. Their products were excellent, their target market was big and while there were some competitors, they weren’t a huge threat in reality. This business should have succeeded but didn’t. I [...]
How do you improve the value of your practice?
We wrote last month about the different ways in which a potential buyer will look to value your business. This is a follow-up piece about how you might increase the value of your business, to ensure you extract the very best price possible. Obviously your recurring income is a [...]
Questions to ask yourself when growing through acquisition
The last few years have generally been very good times for financial advisers. Many of you have grown significantly through your own efforts and those of your team. However there are many of you who have looked to turbo charge this growth through acquisition, either of a book of [...]
What’s the right niche for your business?
As someone who runs a niche business myself, concentrating solely on the financial advice sector, I'm a real believer in the potential to run a niche financial advice business. I'm also aware of lots of financial advice businesses that are pursuing niche strategies. I've written before about how niche [...]
Are you pulling the strings for effective partnerships?
Business owners and wealthy individuals today utilise the services of a whole range of professional service providers. They often have relationships with an accountant, a solicitor, a tax adviser and a financial planner. Pulling all these disparate pieces together into a coherent strategy is a tricky business, and I [...]
Why your clients leave you
A previous article that we wrote about when it’s time to fire a client drew a fair bit of comment... It proved to be a situation that many financial advisers have experienced. However, now it’s time to take a look at the flip side of the coin – when [...]
Are your Calls to Action working?
When helping financial advice businesses review their marketing approaches, one of the foremost digital assets that gets a lot of attention is of course the company’s website. While there are many aspects to reviewing a site – the design, ease of travel through the site, quality of content and [...]
Do you do business with family?
This subject came from a conversation I had recently with a young adviser – well at least he’s a good few years younger than me! As we were discussing target markets and where his clients come from, we had a very engaging conversation about doing business with family. This [...]
10 years later and I’m still here…
Passing the milestone this month of 10 years of self-employment looks like it has taken its toll on me a bit… Ok in truth I’m not quite that old looking or worn out by working for myself. In fact, I’m not worn out at all, as the last decade [...]
10 years on – what’s changed in the financial advice community in Ireland
For the last 10 years, I’ve had the privilege of working directly and very closely with many of the very best financial planners and brokers in Ireland. So what have I learned about you in that time? You are the most resilient bunch Back in 2011, many of you [...]