Inbound Marketing for Financial Advisers
The world of marketing is evolving in response to changing business and customer environments. Traditional marketing methods such as advertising, sponsorship, seminars, entertainment and direct marketing are no longer enough on their own. At StepChange we recognise this. We constantly research to find new and effective communication methods that will allow financial advice businesses to:
- attract and engage new customers
- build relationships with existing customers
- cross sell to existing customers.
Earn the attention of your customers.
Inbound Marketing (or ’permission marketing’) looks at new marketing methods that ‘earn the attention of’ prospects or customers.
The aim is no longer to talk ‘at’ customers. Now it’s important to engage customers, primarily by producing ‘content’ (often online) that customers value. One example is to develop superior, thought -leading content for your website or newsletter.
What is inbound marketing?
Blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing are considered inbound marketing.
Many of these new methods are free and often just take time. At StepChange we can help you develop engaging content that helps you convert a prospect into a lead and ultimately into a sale.
While traditional marketing is not dead, it is not enough on its own any more.