This is the latest instalment in our series of “12 StepChanges to a better business”, where we explain some of the services that StepChange brings to our financial adviser clients. This month it’s the turn of websites.
Creating a world class website is within the reach of financial advisers. The secret to it is to follow some simple guidelines, put a lot of work into creating excellent content and then pay a very high level of attention to the detail. If you’ve an old website or haven’t revisited your content in a while, it just might be time for a refresh.
At StepChange, we assist advisers and planners in establishing top quality, effective websites that portray a very professional look for your business online. In doing so, we follow a couple of basic rules.
We Keep it Simple
The days are long gone of auto-loading videos, animated graphics and the latest technical fads. The best websites today are ones that guide the user quickly to what they want and communicate in concise, engaging content. We focus on simplicity and getting your message across quickly – long explanations and technical details about every product available will just bore users. We help you refine your messages in as few words as possible.
We Make it Easy to Navigate
We make sure it is very easy for a user to find their way to the specific information they want, while also enticing them to “have a look around” the site. A coherent site navigation approach is critical to retaining the user’s engagement with the site for as long as possible.
We Focus on Financial Planning
Too many adviser websites talk at length about products, while not focusing on the real value that you add – helping your clients to make sense of their financial circumstances and to plan effectively for their financial future. This is the focus of the sites that we develop.
We Like Nice Design
While simplicity sits at the heart of the websites we develop, this is not a substitute for nice design. We’ll deliver an attractive site layout, will help you source beautiful images and we’ll give your site that wow factor!
We Demonstrate your Credentials
Client testimonials, particularly where the name (and better still a photo) of the client is included, are a very valuable asset. We’ll help you request these in a professional manner from your best clients and get maximum visibility for these much-valued endorsements of you and your business.
We Identify Clear Calls to Action
You want to make it easy for users to “do something” when they visit your website, rather than simply leaving. This may be connecting on social media, signing up to your newsletter or picking up the phone to you. We’ll identify a number of different Calls to Action and will include them in an effective way.
We Know Mobile is Key
The number of views from mobile devices is rising all the time. We develop sites that reflect the importance of the user experience when viewing your site on a mobile device. Mobile users are often looking for different information than desktop users. Our sites recognise this and provide that key information at a glance.
We Keep it Fresh
For many of our clients, we continue to work with you after your website is developed. We help you communicate effectively with your clients on an ongoing basis, and as part of this we help you to continually add fresh content to your website. This ensures that users of your site will see that you are an active business, looking to add value to users on an ongoing basis.
For some of you, these changes will mean a few hours work. For others they might mean a new site. For everyone though they are worth it. Is it time to give us a call to discuss how we can help you establish a great presence on the web?