Blog Articles
Do you do business with family?
This subject came from a conversation I had recently with a young adviser – well at least he’s a good few years younger than me! As we were discussing target markets and where his clients come from, we had a very engaging conversation about doing business with family. This [...]
Are you providing enough value for your trail commission?
I’m fortunate to be dealing with several of the best and most progressive financial planning businesses in the Irish market. A common trait among these firms is their constant challenge and revision of their own proposition, ensuring they can deliver ongoing value to their clients consistently and through every [...]
Identifying the gaps: Where financial adviser marketing efforts miss the mark
In the competitive world of providing financial advice, effective marketing can be the dividing line between a flourishing business and one that struggles to attract and retain clients. Despite best efforts, many financial advisers find their marketing strategies failing to deliver expected results. Here's a look at the crucial [...]
Happy with your hybrid planning model?
Ever since the pandemic, there has been a lot of talk about hybrid planning models, and the truth is that they probably mean different things to different advisers. So, here’s my tuppence worth on them… To my mind, a hybrid planning model is one where the best traditional financial [...]
Should you put details of your fees and charges on your website?
This could be the single question I’m most frequently asked… Of course, I’m not talking about what you are required to show on your website in relation to commissions received, as outlined by the Central Bank. Let’s be honest, the information provided is often “as clear as mud” and [...]
Getting help to communicate with existing clients and prospects
Maybe about once every year or two, we include an article in our newsletter that’s a bit of a sales pitch. This is one of those rare occasions! But it’s not without merit as it relates to a significant and important challenge for many financial advice firms, and that [...]
Are you currently trying to recruit financial advisers?
If you are, I feel your pain… This is a really live issue for so many of you out there, and is proving a very difficult nut to crack. Your business has been growing strongly in recent years and there are now lots more clients that require an excellent [...]
Get active in your partnerships
Developing a strong partnership with a professional introducer requires skill, patience and most of all - a lot of proactive effort. Yes, some relationships with the likes of accountants begin with a couple of clients being introduced to you, but this usually peters out if that ongoing commitment to [...]
Your role as a financial therapist
I really think the importance of the role that financial planners play in the lives of your clients cannot be highlighted enough… To think of your role solely in terms of products, investments and even financial plans simply doesn’t do it justice. Each of these are important, but in [...]
5 ways to increase your income in 2024
Times are good in general in the financial advice space. Most advisers are pretty much flat out, looking after your clients and building a better business. Growing your business remains front and centre for most of you, so here are five high-level areas that can help you achieve your [...]
How come you’re not selling more protection?
This is a question I’ve found myself asking of several firms that I worked with this year. Their businesses are growing revenue strongly, their proposition is very client focused and they are seeking to add value at every turn… but there seems to be surprisingly little focus on protection. [...]
What services will you outsource in 2024?
As we come towards the end of another year, the minds of many financial advisers are taken up with reflecting on the year just gone and planning for the year. The good news is that the reflections are generally positive, with most firms reporting a strong year behind them, [...]