CLARIFY THE GOALS FOR YOUR BUSINESS,
UNDERSTAND YOUR CURRENT MARKET POSITION,
PLOT YOUR FUTURE DIRECTION.
PLANNING
Structured planning is a huge element of the value we can bring to your business.
Whether you are trying to decide your future direction and plot the right course, trying to reach your target market in new and creative ways or bring focus to your sales activities, we’ll help you to approach the work in a structured and rigorous way.
BUSINESS STRATEGY
Develop a clear roadmap for your business and a plan to get you there.
The Process
As required, we’ll research your market and your competitors. We’ll work with your senior team to clarify the ambitions of your business and your strategic options. And then we’ll help you to make those all-important strategic choices. Finally we’ll help you to identify the key actions and milestones for you to reach, to bring your strategy to life. The process will involve both workshops with your senior team and remote work by us.
The Result
We’ll help you develop a clear direction for your business and a plan to get you there. We’ll work with you to identify and deal with all of the forces impacting your business over which you have no control. We’ll work out what’s different about your business, to get you ahead of your competitors. And from all of this, we’ll help you plot your future course.
MARKETING PLANNING
Identify clear marketing objectives and the optimal marketing solutions to achieve your goals.
The Result
We help you put plans in place to increase your brand power, to get new customers and to retain them as loyal advocates for your business. We’ll look to develop a network of partners, building collaborative business relationships with you. No more wasted time, effort, money and disappointing results.
The Process
We’ll start with a workshop with your team, understanding your business environment, clarifying what makes you different and identifying your target markets. We’ll help you to establish a market positioning for your business and the marketing objectives to enable you achieve that positioning. We’ll then identify the marketing activities that will enable you to achieve your objectives. We’ll cost up your plan for you, help you to prioritise and we’ll identify success measures so that you know when you’ve succeeded.
SALES PLANNING
Increase your revenue and get optimal performance from your sales team
The Result
We’ll work with you to identify your markets, your opportunities and your capabilities. From these we help you decide your revenue goals, enabling you to put in place a range of activities to help you achieve these goals. At the same time, we’ll provide you with the sales information and reports to help you manage your sales team effectively.
The Process
The process will involve both workshops with your sales team and remote work by us. We’ll look at how they work, what they do every day, the sales information that they capture and how they can build long-term durable relationships with your clients. We’ll then develop a suite of reports to help you manage them effectively into the future.
