CHANGE YOUR BUSINESS MODEL TO ONE BASED ON VALUED ADVICE
AND LONG-TERM CLIENT RELATIONSHIPS.
Transforming
We have developed solutions specifically for Financial Planners and Financial Brokers who are seeking to transition their remuneration model from one based on product transactions to a model based on recurring income for financial planning and valued ongoing services.
Many of these firms want to build long-term value in their businesses, to create an asset that they can sell in the future. This sale value will be based on a strong recurring income stream, coming from long-term durable client relationships
We help you transform your business model to build this valuable ongoing income stream.
Client Segmentation
Different clients have different needs and deserve different services. The starting point is understanding the profile of your existing client base and the different groups of clients within it.
The Result
We help you to identify the different groups of clients within your client base so that you can then develop tailored solutions and services that are appropriate for each group of clients and that can be delivered cost effectively by you.
The Process
We’ll help you to determine the value factors on which your segmentation will be based and we’ll help you weight the factors to build up a comprehensive picture. When your data is gathered, we’ll help you define your segments, capture your results and ultimately know which segment every one of your clients belongs to.
Client Targeting
Different groups of potential clients offer varying levels of potential for your business. We help you identify the target groups of clients that make the most sense for your business and that are likely to enable you to achieve a winning position in your chosen markets.
The Result
We help you to identify the right groups of clients for your business. We help you to target these groups in a structured way and build real presence among your chosen markets.
The Process
We’ll help you to understand your own business and your opportunities to succeed in a variety of different target markets. We then help you understand whether your chosen target markets are likely to enable you to attract sufficient numbers of clients to sustain your business. We then help you to understand the characteristics of each of your target groups so that you can develop winning propositions to attract these clients.
Customer Value Proposition
A customer value proposition is a clear, concise and compelling articulation of how the factors that are important to the customer are satisfied by your business.
The Result
We help you to articulate and document everything that you do that is valued by clients at every stage in the relationship from the initial engagement, right through to regular review meetings and all of the time in between these events. We’ll help you bring the right services to the right clients at the right time.
The Process
We’ll work with you to capture and document everything that you do with a client at your initial engagement meeting and to articulate the process that you use to advise clients. We’ll help you to understand the different services that different groups of clients require and deserve. We’ll then help you to develop a thorough review meeting that your clients will value and pay for every year. Finally we help you to communicate this in an engaging way to your clients.
Remuneration Structures
Financial planners and brokers want to build long-term value in their business. This is achieved through building a loyal and engaged client base that provide a durable and repeating income stream.
The Result
We help you to move your remuneration model from a reliance on once-off sales transactions to a regular long-term income stream that your engaged clients are happy to support.
The Process
We’ll help you to understand the value that you offer to clients, to build a remuneration model based on this value and then to present this to clients in a way that they recognise the value they will receive and are happy to pay for it.
